Managing director John Charvill confirmed that the family-owned company plans to dispose of the Citroen and Hyundai outlet.
The news follows a reorganisation by the Charvill Group in early June designed to reduce costs on selling and servicing cars and vans.
None of the company’s remaining dealerships will be affected by the move, confirmed Charvills.
The loss-making Hoddesdon site has endured a number of setbacks since it was opened two years ago. Planning permission was recently turned down for its proposed bodyshop and the company has suffered a delay in its plans to convert the vast petrol forecourt at the front of the building into a used car centre.
Charvill says: “The motor industry is going through a particularly difficult time at the moment and Charvills is having to adapt to changing market conditions. As a group, we have decided that our future lies with General Motors franchises and with Mazda, both of which are showing considerable growth and strength in the market place.
“It’s always a difficult time when you lose good staff but we are a leaner, fitter company and looking forward to a successful future with these brands.”
There was some good news, however, as Charvill revealed that there were at least nine current job vacancies within Charvills for employees and more were expected later in the year.