Developed by BSI through consultation with Castrol and other automotive industry specialists, the Kitemark is set to enhance standards of vehicle service and repair, as well as customer service.
Recognised by more than 80% of consumers as a symbol of quality, trust and integrity, the Kitemark offers real commercial advantage to professional operators.
Castrol believes that this scheme provides the best opportunity for the industry to raise standards and promote confidence without legislation.
Castrol will promote the benefits of the Kitemark throughout the dealer network.
Dave Burns, of Castrol, said: "We’re proud to put our name and reputation for quality to this new scheme. It’s a real opportunity for operators to send a confident message to their customers. The challenge is to ensure that it is adopted by workshops and recognised by the consumer. Working with the BSI, we will do as much as we can to achieve this."