AM is boosting its online offering by teaming up with Dealerforum to launch a unique service for UK motor industry professionals.

AM Dealerforum brings together the unique Dealerforum franchise forum service with the powerful industry presence of AM – the automotive industry’s most influential and valued media publication. Combining 30 years’ retail industry experience with the breadth of AM’s coverage and 20,000-strong circulation puts AM Dealerforum in an unrivalled position to stimulate and support free speech amongst the UK’s community of automotive professionals.

Nick Leslie, Dealerforum MD and former franchised dealer: "We know just how challenging and frustrating the motor business can be: infuriating red tape; the march of consumer power; fierce competition; and crucially, the escalating demands of the motor manufacturers. Margins; targets; bonuses; standards: they’re all moving targets these days – you can’t take anything for granted."

Jeremy Bennett, AM-online editor, said: “We thought the solution was,why not talk about it? Share your experiences; exchange views; pick up ideas. You’ll be talking to like-minded industry experts: people like you, with the same problems and challenges, but maybe with some ideas you haven’t heard of, some new approach to problem-solving.

"And you won’t be giving anything away to your competitors: they won’t know who you are: your username is your protection."

To coincide with the launch of AM Dealerforum we’re introducing the Automotive Industry Forum. Every industry professional should subscribe – it’s free. This is the place to discuss general topics of interest to all.

The Franchise Forums are reserved for members of each respective franchise to discuss vital topics specific to them and their colleagues. Targets, margins, standards, policy: this is the place to exchange frank views, with no holds barred. Franchise membership costs just £15 per month: additional franchises are an extra £5 each.

To find out more visit www.amdealerforum.com.