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Caddy UK boss adds Euro HQ job

Cadillac & Corvette Europe has announced that Malcolm Wade, managing director of the Cadillac & Corvette UK office, has taken over the position of sales director based at its European headquarters in Breukelen, Netherlands.

Although he retains his current responsibilities for the UK office, Wade replaces Ewoud Vroegop, who has left Cadillac & Corvette Europe to take the reins as sales director of Kroymans Hummer Europe.

A spokesman for Cadillac & Corvette Europe tells AM: “Malcolm is still very much involved in the UK business. It will mean the weekly operational meetings he has been having with Pendragon over the last year or so will now be fortnightly, but the move won’t make any real difference. It certainly won’t undermine the UK operation.”

Wade has extensive motor industry experience in senior roles with prestige brands and specialist consultancy comp-anies. Prior to setting up the Cadillac & Corvette UK organisation in 2005, he worked as chief operating officer of RL Polk in Europe and as managing director of Mitac.

Before that he spent 12 years with motor manufacturers, holding the position of sales and marketing director for Volvo Cars (UK) and managing director of Rolls-Royce and Bentley for the UK and the Middle East.

Both Cadillac & Corvette Europe and Kroymans Hummer Europe are part of the privately owned Dutch-based Kroymans Corporation and responsible for the sales, marketing and distribution of the three US brands.

Cadillac & Corvette Europe will still not say when official imports of the Hummer H3 will arrive in the UK, but reiterated that it will not be before January 2007. Bauyer Millett in Manchester remains the only official UK Hummer licensee.

Despite disappointing sales figures for 2005, Cadillac & Corvette Europe remains optimistic about achieving its target volumes, with high hopes for the up-coming BLS. Its spokesman says: “The numbers for last year were less than expected, a fact which has been widely reported. But the objective for Europe remains 10,000 units in 2007. The majority of this volume will be BLS and we expect the UK to play a major role in achieving this target.”

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