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Wade takes up new Cadillac/Corvette role

Malcolm Wade, previously managing director of the Cadillac & Corvette UK operation, has taken over the position of director sales.

He joined the European head quarters on January 1, in Breukelen, the Netherlands. Wade also retains his current responsibilities for the UK office.

Wade (49) replaces Ewoud Vroegop, who left Cadillac & Corvette Europe on January 1, 2006, to become director sales of Kroymans Hummer Europe.

Both Cadillac & Corvette Europe and Kroymans Hummer Europe are part of the privately owned Dutch-based Kroymans Corporation and responsible for the sales, marketing and distribution of the three US brands.

Prior to setting up the Cadillac & Corvette UK organization earlier this year, Wade worked as chief operating officer of Polk in Europe and as managing director of Mitac. Before that he spent 12 years with motor manufacturers rising to the position of sales and marketing director for Volvo Cars (UK) Ltd., and becoming managing director of Rolls Royce and Bentley for the UK and the Middle East.

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