With the new products, the Japanese manufacturer is looking to keep its overall 38% market share in the growing pick-up truck sector, where Nissan’s Navara range is becoming increasingly popular.
In order to promote the new models, all dealers will take part in a dedicated 4x4 commercial vehicle week between November 4-12.
During this time, dealers will display a range of commercial vehicles on their forecourts, and there will be a variety of contract hire and finance deals on offer to attract customers.
These include 50:50 finance, two-year 0% finance and 4.9% APR over three years on old-model L200s.
“We’ve been running training courses on light commercial vehicles for the last six weeks,” says Gabi Whitfield, general manager of press and public affairs at Mitsubishi.
“This is to ensure that every Mitsubishi dealer has a member of staff that is an expert on our LCVs.”
Year-to-date sales for the entire L200 range stand at almost 12,000 units, 8,214 of which are new models, while rival Nissan has sold 9,902 Navaras.
However, Whitfield says that the two carmakers are not in competition with each other for customers.
“Together we have an 80% market share and Mitsubishi itself has a 52% share of the retail sector,” she says. “Our two product ranges are so different we don’t need to fight each other for customers.”