AM Online

Car safety comes first

When it comes to new cars, the UK public would rather have technology designed to make driving easier than electronic gadgets.

According to the results of a recent study by Maritz Research, braking assistance systems are top of the list of most-wanted features, with 74% of male respondents and 65% of female respondents admitting they would like this feature in their next vehicle.

Second most popular on the list was parking sensors, with two-thirds of respondents saying this would be an attractive option when purchasing a new car.

Meanwhile, British women would take parking help one step further with 41% saying they would consider buying a car that parallel parks automatically.

In comparison, the desire for gadget-related upgrades fared poorly.

MP3 hard disk space, passenger DVD entertainment systems and in-vehicle internet access all failed to draw interest from the majority of respondents.

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