Honda UK has launched a new campaign to promote its new CR-V, claiming ‘not all 4x4s are big, dirty and dangerous’.

A special window sticker and letter will be sent to owners of Honda’s new CR-V, to help them defend themselves from 4x4 detractors. The car manufacturer said it was a direct response to concerned Honda customers asking for help.

The stickers and letter both carry the message ‘Not all 4x4s are the same’.

Campaigns are below:

“Never mind the 1x1s, you’d be amazed how many different cars the new CR-V beats on emissions, safety, economy and size.”