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Parrot distributors to aid planned growth

Parrot, the Bluetooth-based automotive products manufacturer, has appointed five distributors in the latest phase of its development.

Strax-More, vStore, Pama & Co, Dextra Solutions and MA Distributors will supply dealers and other retail outlets, including electronic goods specialists.

Parrot will not give its current turnover figure for the UK, nor reveal a target for the future. But the UK is a key market for Parrot, a French group, whose total turnover last year was £41.9m, up from £19.6m in 2004. Sales outside France are said to account for 88% of turnover.

Chris Roberts, Parrot UK sales and marketing director, says the appointment of UK distributors is part of a global growth plan.

“We’re confident this will help us to reach all sales channels more effectively, from independent dealers to online retailers.

“This is a positive step in our plans to raise our share of the UK market and our profile in the minds of consumers.”

Parrot, founded in 1994, says it sold around 865,000 hands-free car kits last year, when it also opened its UK business.

Parrot recognizes its brand profile is not high enough to support its growth strategy and plans to invest further in marketing.

The basis of Parrot’s business is its range of hands-free car products but it has branched out into consumer electronics with the use of its Bluetooth technology.

This range of products includes a digital picture frame to display images stored on a mobile phone without a physical connection. The same technology is used with a wireless hi-fi connection to speakers.

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