All vehicles previously offered for sale direct from Masterlease in Birmingham will now be offered direct through auction.
For the first time, BCA will deliver a full Masterlease sales programme in 2007, delivering thousands of additional vehicles to its buyer base.
Sales commence this December, with two special ‘Christmas Cracker Sales’ in December at Nottingham on Monday 11 and at Blackbushe on Monday 18.
BCA will handle the de-hire process, pre-sale appraisal and manage all the documentation, including the V5 document. The vehicles will then be sold in a regular programme of sales at BCA Blackbushe, Nottingham and Belle Vue.
BCA is supporting the programme with a full multi-strategy marketing campaign that includes direct-mail, email, SMS messaging and online.
Glyn Fisher, Masterlease head of vehicle remarketing, said: "Masterlease has adopted this bold auction-only policy following an extensive period of research, piloting, market evaluation and like-for-like comparisons. We have developed a remarketing strategy that not only delivers the best results in the shortest time, but is also the most cost-effective."