The development will be a sales-only location on Watford Business Park, with the supporting service workshop located in a leased 9,200sq ft unit nearby.
The showroom will include Toyota’s latest branding, plus a designated children’s area, computer stations for customer use and private sales pods.
Once the Watford site is operating, Andrew Rowley Toyota will serve customers across the St Albans, Watford and Hemel Hempstead areas.
Owner Andrew Rowley’s first dealership in St Albans opened in July 2003, after he was accepted onto Toyota’s sponsored dealer programme. He had previously been a partner in West London Nissan.
“This project represents a significant landmark in the development of our business,” he says.