It follows a £2m redevelopment, which has increased the premises by two-and-a-half times. This was made possible by buying land previously occupied by fellow Hertfordshire motor retail Charvills, which went into receivership in November.
Its facilities now include a 12-car showroom, exterior display for up to 40 Approved Used Mercedes cars and additional visitor parking.
The service workshop has also been extended from eight bays to 12, and a dedicated vehicle handover area has been developed.
“With improved facilities, a bigger selection of new and used cars and an expanded workshop that will reduce servicing lead times, we’re confident that we will be able to provide existing and prospective customers with an unrivalled retail experience,” says sales manager Lee Taylor.