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Invicta adds value to win local company fleet sales

A Ford dealership in Kent has launched an initiative to win new car orders from local businesses by offering them individually tailored packages.

Invicta Motors Ashford’s Business Vehicle Solutions is based on a policy of going “beyond the car” to help business people, and it is winning sales, says Paul Thomson, a member of the team.

“We have sold seven cars to driving instructors, who were one of the first groups we targeted,” says Thomson. “They need a replacement car with dual controls if theirs is off the road for more than 24 hours, so we provide it.

“We saw the potential to sell cars to their customers as they pass their test and issue a ‘£150-off’ voucher to attract pupils who succeed with the Pass Plus test, which covers its cost.”

If successful, Business Vehicle Solutions will be taken up by other dealerships in the Summit Auto Group whose chief executive officer, Bin Haga, this month explained his fresh approach to car sales to AM-online.

Thomson says: “Low footfall is a problem for most dealers and it is in our interests to have a thriving local business community, which is why we want to create a feeling of partnership. “We offer to source the car, provide the best finance deal and process the paperwork, so the buyer can focus on running their business. We also try to provide a little extra, too.

“A new small business was having problems evaluating leads from its website – something we do routinely. We helped them, it cost us nothing and they will tell others in business.

“Anyone can sell a car, but we are finding that adding value is improving our margins.”

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