Autoworld carried out a review of available online solutions providers and found that Experian’s AutoLocate solution was the most competitive in terms of quality, flexibility and cost.
Stan Walker, group finance and insurance manager at Autoworld, said: "Autoworld sells over 6,000 vehicles and motorcycles a year and has a turnover in excess of £50 million. We needed a solution that would address our online needs, be flexible and easy to use and would integrate with the systems we already had in place.
"Overall, AutoLocate stood out because of the quality of its service and flexibility. We have been delighted with the results and are now managing our huge vehicle stock better than ever before."
In addition to enhancing Autoworld’s current website, Experian has also set up a web-based solution which makes it easier to upload stock onto the website.
Since signing up to AutoLocate in February, the dealership’s website has been receiving almost 200 searches a day.
Rob Whalley, managing director of Experian’s Automotive division, said: “Dealers and manufacturers now have to work harder to attract and retain customers. By increasing their online presence, dealers can take advantage of the significant amount of advertising exposure they can achieve for their vehicle stock.”