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Kia arranges front seat speed dating

The latest way to find out if a future partner is compatible in love is in the front seat of a car.

Research shows that driving with your ‘other half’ is the ultimate test of love, with one in five singletons admitting to ending a relationship after arguing with a partner about their driving. So why not find out how suited you are in a car before you start going out?

To put the theory to the test, Kia Motors gave traditional dating techniques an MoT by hosting the first ‘Drive Dating’ event in London Zoo. A second event will take place in Manchester on Thursday at the Museum of Science and Industry.

Instead of having a stilted conversation across a table, 20 men and 20 women had three minutes in the front seat of a Kia Picanto Date. Supplied with mood music and ice-breaker questions, the couples talked about their likes and dislikes, break-ups and make-ups, and what they really hate people doing behind the wheel.

Once all 20 couples had met, Kia took them to a local bar and were given the chance to pick up their conversations where they left off. Kia will be staying in touch to see if any perfect partnerships take off.

Paul Williams, managing director of Kia Motors (UK) Limited, said "Arguing in the car is a common experience many couples go through. We wanted to help couples at the earliest stages of their relationship find out how well suited they are on the road, as well as off. Regular dating events can often feel enforced and awkward so we set out to create an event that mirrored a real life situation and allowed single people to ‘road test’ their relationship… literally."

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