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Recruitment: CV

Name Ken Forbes
Company SsangYong UK
Job MD
Age 46

How did you get in to the automotive business?
I joined Ford Motor Company after leaving university.

What does your job entail?
Establishing SsangYong in the UK as a credible, good quality, value for money brand. Currently we are on a major franchising exercise, recruiting excellent dealer partners.

How will your job change over the next few years?
Once we have achieved our target sales volume in the UK we need to ensure that we remain there.

Who else have you worked for?
Ford, Citroën and Emap.

What advice would you give to young people planning to join the industry?
Get some retail automotive experience early on. Listen to the old boys in the business and learn from their experiences.

What’s the worst career move you’ve ever made?
I turned down a job while at Ford, didn’t get promotion for a further two years. I didn’t listen to the old boys!

And the best?
This project with SsangYong.

Where do you see yourself in 10 years’ time?
Single figure golfer in charge of a successful SsangYong business.

Favourite book
Day of the Jackal.

Favourite holiday
Australia, playing golf.

Favourite film
Peter Pan.

Favourite music
Latino, Joni Mitchel, Carol King, The Who, Coldplay.

First car
Mini Van 850, grey with a serious ding in the driver’s door.

Dream car
Aston Martin DB5.

Luxury item I can’t live without
My iPod Nano.

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