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New service to improve database management

A new multi-functional marketing support service for automotive dealers has been launched by Experian.

Consisting of five elements – MarketView, LocationView, ForecourtView, CustomerView and Prospect-View – the product gives dealers access to a wealth of information vital to their business.

Statistics about the dealer’s local area, details of the potential customer base, sales figures for all vehicles in the area and effective customer database management are all part of the package.

“DealerView gives access to all the benefits Experian can bring through an easy and accessible service,” says Kirk Fletcher, sales director of Experian’s automotive division.

Over the last 18 months the product has been trialled on some 1,200 dealers and Fletcher says the response has been “overwhelmingly positive”.

Having invested people – and millions of pounds – in the product, Experian hopes to attract 2,000 customers to DealerView over the next 12 months.

“Upon deciding they would like to purchase DealerView, the client has to have a clear view of how they want to use it in their business. We work with them to make sure they get a maximum return on their DealerView solution,” says Fletcher.

“Our biggest challenge at the moment is meeting demand for the product.”

Currently, DealerView is available free of charge to Experian customers as an added value to the existing services offered. The company says it would not rule out making it available to everyone in the future.

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