AM Online

Future plans for Dutton Forshaw

AM100 dealer group Dutton Forshaw hopes to rebuild a relationship with Jaguar in the long term.

Managing director Maurice Rourke told AM he would like to take on the prestige brand at some point in the future.

It follows Dutton Forshaw’s opening last month of a Dovercourt Land Rover dealership in Battersea, London.

In 2002, the company was forced to sell off its Jaguar and Land Rover businesses by the two Premier Automotive Group brands after it was bought by Lloyds TSB.

“We’re delighted to be back in with the franchise,” says Rourke. Over the next two to three years he hopes to bring sales figures to 300 new and 300 used Land Rovers annually.

The showroom will house eight or nine cars and there are 11 on-site service bays. More than 100 members on staff are employed across the Battersea site.

However, the Battersea site will not become home to a Jaguar outlet, too.

“It’s just too small,” says Rourke. “Hopefully we will have a relationship with them in the future, but not at the moment.”

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