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Campaign of the month: Citroën’s skating C4 robot

Citroën’s original dancing robot advert for its C4 won great praise when it was shown last year and prompted several spoof versions that still circulate the internet.

The French brand has followed it up with a new version, in which C4 transforms into an ice-skater.

Produced by Euro RSCG and set to electro-house music, it continues to use the strapline “Alive With Technology” as a focus on the C4’s innovative equipment options. Citroën is supporting the advert with a 48-hour test drive offer.

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