Lotus is in the process of its biggest ever product celebration at a five-week long festival, hosted by its entire 26-strong UK dealer network.

For each of three special feature weekends, a different model launch will be the centre piece of each dealer’s display. Last weekend saw the launch of the new Elise S, the next model to be launched will be the Lotus Exige S from September 2-3 and finally the Europa S will be on show on September 12 and 13.

Visitors to the dealer network will be treated to barbecues, live music and remote control car racing.

Full details for visitors, including access to a film about the Elise S, can been found at www.lotussummerfestival.co.uk.