“And the winner is…” Four words to make you inch towards the edge of your chair in eager anticipation.

The AM Awards are launched today – a six-month process of highs, lows, discussion, disagreement, consideration and assessment, which concludes with the prestigious awards ceremony at the International Convention Centre in Birmingham on February 21, 2007.

Every one of our readers is in with a chance of winning; but only, of course, if you enter.

The awards is an opportunity for AM to celebrate the best in business. A chance to promote the professionalism, quality, innovation and service of our industry at a time when public perception is variable.

It’s an industry responsible for employing hundreds of thousands of people (and not just in car production plants, TGWU). It contributes billions of pounds to the economy and provides mobility, which improves quality of life for everyone.

Getting your hands on an AM Award can be a gateway to greater success: many winners have enjoyed improved status, which has led to an increase in business.

Consider the view of last year’s retail winner Available Car: “We believe the AM Awards has driven our business forward as it forms a strong marketing tool. Many of our customers see the AM Awards as a sign of quality recognition”

We’ve made it easier than ever to enter the awards. For the company categories (retailer and aftermarket) all we need is who you are, a copy of your company results and an outline of why you are a winner. And it can all be completed on the am-online.com website. Supporting material can be sent to AM at the usual address.

Awards auditor Carter & Carter will mystery shop each company to produce a shortlist and then carry out a full on-site assessment.

For the innovation categories we need you to complete the relevant form outlining your product or service.

  • To enter click on the link: I want to enter the AM Awards 2007