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Updated: Hyundai develops brand campaign

Hyundai has produced a new brand campaign through its retained agency VCCP, which will launch mid January as part of its multi-million pound annual advertising spend.

The aim of the campaign is to convey the reality that the South Korean car manufacturer is a quality brand and features three of its models, the Getz super mini, the new Coupe SIII and the Santa Fe SUV.

The new ad sees the cars morphing into liquid metal, then back to car with the voiceover: “Quality flows through every surface of a Hyundai.” The campaign will also feature the strap line: “The quality of Hyundai’s products is supported by its unique five year unlimited mileage warranty across its entire range.”

Jim Campbell, Hyundai’s UK marketing director, said: “This campaign is a powerful reflection of the huge progress that Hyundai has made in the past few years.

“We’ve developed into a brand that is synonymous with outstanding quality throughout the world and we've got a great range of stylish, award-winning cars to prove it.”

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