Head, who has been with Fiat for nearly 20 years, recently headed up Iveco’s dealer development strategy and held the position of director, network strategy and development.
Another recent recruit to Fiat UK is Adam Pumfrey, who takes over from Tony Dittli as fleet director.
Pumfrey previsouly held a number of positions with Mazda UK, the most recent of which was as director responsible for fleet and used car remarketing.
Dittli will head up what Fiat calls an ‘exciting new project within the company’. Further details will be revealed soon.