The campaign, says developer Wieden+Kennedy, embodies Honda’s attitude towards ‘warm’ technology – human, optimistic and always moving forward.
The ad shows how ASIMO interacts with exhibits and objects in a human-like way.
It’s supported by billboards and posters featuring Honda’s 20-year robot programme, plus others featuring the new CR-V ,which highlight on-board technology such as rear parking cameras and collision mitigation braking.
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