Campaign of the month: Honda ASIMO

To pre-empt January’s launch of the CR-V, Honda opened its latest advertising campaign on December 15 with its star humanoid robot, ASIMO.

The campaign, says developer Wieden+Kennedy, embodies Honda’s attitude towards ‘warm’ technology – human, optimistic and always moving forward.

The ad shows how ASIMO interacts with exhibits and objects in a human-like way.

It’s supported by billboards and posters featuring Honda’s 20-year robot programme, plus others featuring the new CR-V ,which highlight on-board technology such as rear parking cameras and collision mitigation braking.