Richard Harrison will oversee Seat's UK dealer network as its new head of dealer operations.

He replaces Mark McKenna, who is leaving Seat after nearly 10 years with the company. McKenna is launching Brand Pilot, a marketing and sponsorship business, along with British Touring Car Driver Jason Plato.

As head of operations, Harrison is responsible for the management and development of the 115-strong Seat UK dealer network, as well as the brand’s supply and logistics.

Richard Harrison