The scheme replaces Castrol’s existing face-to-face training carried out through its account management and technical teams, and is the first of its kind in the automotive industry. With longer service intervals on modern cars, dealers are faced with fewer opportunities to sell lubricants. The company claims its training will help dealers boost sales by explaining benefits to consumers and making the most of these opportunities when they arise.
Comprising three modules covering lubricants, sales and car manufacturer information, the course takes three and a half hours to complete and can be carried out in smaller chunks at the convenience of the staff member. Staff progress can be tracked and assessed online by management.