AM Online

Seat sticks to 4x4

Seat UK will not import the two-wheel drive version of its Altea Freetrack 4 to the UK.

Mike Orford, head of PR for Seat said the company would be going for the top of the range and had a attracted a lot of interest from public bodies, including the Forestry Commission due to its affordability, with prices starting at £20,495.

The thinking behind calling it the Altea Freetrack 4 rather than just the Altea Freetrack was to reinforce the 4x4 credentials.

The Altea, with annual sales of around 6,000 units, is the third best seller in the Seat line-up behind Ibiza and Leon, both of which sell around 12,000 a year.

Predictions are that the Freetrack 4, which goes on sale on Saturday, will push annual Altea sales closer to 7,000. “We think Freetrack sales will be incremental rather than substitutions for other Altea models,” said Orford.

“People are now beginning to understand Altea and how it is different to the Volkswagen Touran or Ford C-Max,” said Orford. “It looks sporty and doesn’t shout ‘I have a family’ yet is a very practical family car.”

In keeping with its ‘top range’ image, there will be only one trim level for the Freetrack 4 and a choice of two engines, 2.0 litre petrol or a 2.0 litre diesel. Prices start at £20,495 for the 2.0 TSI and £21,395 for the 2.0 TDI.

The Freetrack is also attracting a lot of attention from fleet buyers with predictions that the fleet/retail split will be closer to 50/50 than for the rest of the Seat range which is predominately retail.



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