For every nearly new car sold on November 16-19, the dealership will donate £100 to the charity. A collection box will also be available, and customers who adds £10 or more will be entered into a prize draw to win five annual vehicle services, worth more than £500.
Managing director Mark James said: “I am delighted to join forces with Pudsey to support the BBC Children in Need appeal, and am hoping to donate a significant amount to the charity.”
The event will be held at the James and Jenkins dealership in Llandaff North.
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