Vauxhall has officially announced that its Vectra replacement will be called the Insignia.
The Insignia will make its public debut at the London Motor Show in July 2008, but for now, Vauxhall has just released a picture of the rear light cluster.
Vauxhall have a strategy which is the complete opposite of Ford, which kept the Mondeo brand name.
The company hopes the new Insignia brand will ‘shift perception of Vauxhall to a more aspirational level’.
While more images of the car are being kept under wraps, chief designers for Vauxhall said the look of the new saloon has taken cues from the GTC concept (shown below).
Vauxhall’s mid-size heritage dates back to 1957, with the launch of the Victor. In total, over a million Victors were sold over five generations. It was succeeded by the Cavalier in 1975, which recorded over 1.8 million sales in three generations until 1995. Two generations of Vectra were then produced, and over a million models have been sold in the UK to date.
The Insignia has taken design cues from the GTC Concept.
Vauxhall has also previsouly shown concept images for the Insignia.
To accompany Vauxhall's Insignia announcement, the company released a promotional video featuring a bumbling spy shot photographer trying to catch a first glimpse of the new car.