De Meo takes over from Antonio Baravelle who had decided to leave the Fiat Group ‘of his own accord’.
De Meo will retain his current position as chief marketing officer of the Fiat Group, with responsibility for all marketing-related activities across all Fiat Group sectors, as well as his responsibilities as chief executive officer of Abarth. He will also be in charge of returning Alfa Romeo to the US market.
Sergio Marchionne, chief executive officer of the Fiat Group, said: "The commitment, passion and determination with which Luca De Meo faces great challenges is the best guarantee for Alfa Romeo’s relaunch plan and the development of marketing activities across all Fiat Group brands.
"I would like to thank Antonio Baravalle, who always worked with intelligence and dedication, and wish him well in his future activities.”
De Meo will have his hands full with Alfa Romeo, Abarth and all of the Fiat Group's marketing activities.