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Mazda concept enters Second Life

Mazda’s latest concept car, Mazda Hakaze, is now available to drive on social networking site Second Life.

The Hakaze is now available to almost three million Second Life residents to drive and own.

After free registration at and downloading the appropriate software, cyber pilots can teleport to Nagare Island where the Mazda Hakaze will appear on a platform.

It duplicates itself and they can then drive the design concept on a challenging test track around the island that includes a jump. If they master the jump, and demonstrate they are competent to drive the car, they get to keep it.

The Hakaze concept in Second Life

What is Second Life?

Second Life is a 3D virtual world entirely built and owned by its residents. Since opening to the public in 2003, it has grown explosively and today is inhabited by a total of 3,656,419 people from around the globe.

  • From the moment you enter Second Life you can build a house or business.
  • You'll also be surrounded by the creations of fellow residents. Because residents retain the rights to their digital creations, they can buy, sell and trade with other residents.
  • The marketplace currently supports millions of US dollars in monthly transactions. This commerce is handled with the Second Life currency, which is the Linden dollar, which can be converted to US dollars at several online Linden Dollar exchanges.
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