The product, which allows dealers to manage sales leads by tracking prospects, developing marketing campaigns and scheduling follow-up calls, offers dealers in America a seven-day free trial and 100 free sales leads. It’s likely to launch in the UK with a similar proposition.
Leads are generated by collecting data from a range of sources, including Yellow Pages, annual reports, business magazines, Government sources and the Post Office. Staff call contacts to verify the accuracy of the listings and capture additional data.
In addition to names and addresses, Salesgenie adds postcodes for mapping, website addresses, franchise and brand information and credit ratings.
Dealers use the database to target qualified businesses and key decision makers, make business credit decisions and plan sales routes to market. Data can be cut by company turnover, number of employees, job titles, location business type. Dealers can download sales leads, view them on a map and print mailing labels.
The consumer database is compiled from telephone directories, census data, public records and self-reported data. Dealers can view the information by age, gender, titles, type of credit card, home owners, income levels, location and lifestyle options. Salesgenie also has a new movers list which details people that have moved into an area – ideal for dealers looking to attract new sales and aftersales business.