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Optimize your online candidate search

Online job advertising is becoming more popular, with many jobseekers making the internet their first stop when searching for a new role.

Since 2005, the use of corporate websites for job advertising has increased by 8%, while placing ads in local newspapers – still the most popular form – has decreased by 6%, according to the latest survey from the Chartered Institute of Personnel and Development (CIPD).

Advertising jobs online can certainly attract candidates from a larger geographic area than placing ads in local media, but Angela Baron, a CIPD adviser, says that the one major disadvantage of the medium is the large number of unsuitable applications that come through.

As a result, employers need to ensure there are effective measures in place when choosing CVs suitable for further consideration. Baron says screening techniques, such as the use of key words to deselect candidates, are not always the best solution.

“Recruitment still needs to be treated as a strategic activity in order to give your organization the competitive edge,” she says.

“Many employers fall into the trap of recruiting someone who has been doing the same job as the one advertised for the last five years. They should be looking to employ the candidate with the most potential, who will fit in with the working team and learn continuously on the job.”

Search engine useHowever, the more people that see an ad, the more will apply and the greater the chances of finding the perfect applicant.

To help this happen, submit your website to search engines such as Google and Yahoo. Make sure all the sites that should know about your pages are aware your site is online and have other relevant sites link to yours.

A spokesman for Google says: “Create a useful, information-rich site, and write pages that clearly and accurately describe your content.”

Wise words for both the website and the ad itself.

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