Women motorists often feel less confident about their cars than men, especially when it comes to service and maintenance, and they also often feel unsatisfied with the way they are treated at dealerships. Consequently, retailers who get it right have a real opportunity to stand out from their competitors and to increase their profitability.

Drawing on information gathered through her Drivers’ Club, Steph Saville will explain what women want from a dealership when they get their car serviced or repaired, and discuss some of the ways in which pro-active motor dealers can most effectively attract, satisfy and retain their female customers. She will also highlight some ‘success stories’ from the motor industry and beyond.