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GMAP launches dealer support service

GMAP, the UK supplier of market intelligence to the automotive industry has launched MOTORVISION for dealers, a combined territory, customer and prospect management service.

GMAP currently provides dealers with new and used car marketing services such as customer and vehicle profiling and verification, prospect management, local market analysis, site assessment, sales planning and stock profiling.

Kirk Dobie, managing director of GMAP said: “From speaking to our existing dealer customers, we knew there was the demand for effective local marketing support and that we had the experience and resources required to provide our customers with the required services to ensure tangible returns from their investment.

“One of our clients, a dealer group in south-west London, has recently sold over 200 new and used cars to prospects we selected for them after analysing their customer database.”

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