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Wicliffe concentrates on Stroud

Wicliffe Motor Company has sold its Gloucester Nissan and Fiat business in order to concentrate investment in its Stroud home.

The family-owned business, founded 100 years ago as a cycle retailer, has moved six staff and its trade parts operation from the Gloucester site. These have been integrated into its Stroud Nissan and Renault operation, which also has an Xpart all-makes servicing programme and still serves the region’s MG Rover owners.

The Gloucester operation’s remaining 45 staff have transferred to its new owner, Wessex Garages. The acquisition adds £10m to Wessex’s turnover.

Wicliffe has represented Nissan in Stroud for 14 years and added Renault in December 2005 in replacement for its MG Rover franchise. The business turns over £7m annually, but Paul Fincher, general manager, expects to increase it to £8.5m through sales growth and integration of the trade parts business.

Fincher, son of the chairman, John Fincher, says: “We have two strong franchises that are investing in new products over the coming years and a warm and friendly team to look after our customers.”

This year Wicliffe is refurbishing the Nissan showroom and workshop to its current corporate standards.

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