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Know your customers: Alfa Romeo

There are 108,591 Alfa Romeos registered in the UK, which represents 0.29% of the UK car parc. It ranks Alfa Romeo as the UK’s 30th most favoured make.

Of all owners, 20.25% are female, 65.66% are male. A further 6.82% are company cars, with unspecified genders and the balance has not declared their gender to the DVLA.

Almost 11% (10.96%) of Alfas on the road are less than two years old, while 28.18% are younger than four years old. Just over one-third (36.22%) have an engine size less than 1749cc. Almost one in 10 (9.71%) have an engine size over 2450cc.

The most popular model in the UK is the 156, making up 40% of Alfa Romeo’s market.

The top 10 locations to see Alfa Romeos are: Birmingham, Northampton, Reading, Nottingham, Sheffield, Guildford, Bristol, south west London, Newcastle upon Tyne and Glasgow. Together these locations contain 18.92% of all Alfa Romeos.

The top two favoured colours are red (27.91%) and blue (19.64%) which make up 47.55% of all Alfa Romeos in the UK. Silver/aluminium (19.23%) and black (16.27%) follow close behind.

Alfa Romeo buyers want manual transmission – 99.47% go for this option. 4.32% of all Alfa Romeo’s are convertible models. This equates to 4,691 cars.

18.34% of Alfa Romeo owners have chosen to put private plates on their vehicle, while just 2.79% of Alfa Romeos are classified as imports.

Most popular model Number in the UK % of Alfa Romeo's UK car parc
156 43,508 40.07
47 25,654 23.62
GTV 6,762 6.23
Spider 5,671 5.22
146 5,548 5.11

Typical age Number in the UK % of Alfa Romeo's UK car parc
<12 months 5,386 4.96
1-2 years 6,511 6.00
2-3 years 8,242 7.59
3-4 years 10,458 9.63
4 years+ 77,837 71.67
Unkown 157 0.14

Analysis has been performed by GMAP using current market statistics from anonymized DVLA Parc data.

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