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Ford re-launches parts website

Ford’s Parts Plus website has been re-launched to promote its aftermarket parts programme.

Ford said the new site will address the requirements of independent motor traders (IMTs) and independent bodyshops.

The new site features the Blue Oval Club, Ford’s parts trade club, and the current promotions available.

"Our new Ford Parts Plus website will be Ford's online link to trade customers, recognising the increasing importance of the internet in the automotive repair business," said Axel Wilke, European marketing director of Ford customer service division.

"Ford Parts Plus has become a strong brand and proposition for parts trade customers in Britain and across Europe since its launch in 1994. It represents a professional parts delivery service through the Ford Parts Plus dealer network – the preferred source of genuine Ford parts for many IMTs and independent body shops," added Wilke.


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