This follows a pilot with Budget’s aggregator website, CompareTheMarket, which generated over 90,000 quotes a month. Auto Trader attracts over 6.8 million website visitors a month and 1.62m magazine readers.
Auto Trader Insurance, which includes a 30-day mechanical breakdown warranty, uses Junction’s search engines that cover 30 car insurance schemes in under four minutes. Insurers include Norwich Union, Zurich, HSBC and Axa.
Jason Biffin, Trader Media Group e-commerce director, says: “The development of Auto Trader Insurance is a key element of Trader Media Group’s strategy to expand beyond core classified advertising.
“We are confident that Junction’s experience and expertise in the car insurance market will enable us to build a successful insurance brand.”
Phil Zeidler, managing director, Junction, said: “Auto Trader is a massive brand in the UK and our appointment is further evidence of our strength.”