AM Online

Accord boosts Honda fleet sales

Honda (UK) has seen an impressive 26% increase in fleet sales over the first three months of this year, helped by the resurgence of Accord sales in the sector.

Corporate sales of Honda’s premium saloon are up by 68% to 2,202 units.

Honda’s corporate customer base has also grown, with the new CR-V attracting new fleet business – 1,615 units have been sold so far this year – up 10%.

AM sister-company, Sewells, recently revealed its Fleet Operator Attitude Survey, which ranked Honda as the number one manufacturer for the effectiveness of its fleet support programme.

Harvey Hughes, manager corporate operations, said: “We have a fabulous model line up perfectly suited to meet the needs of the fleet market. As well as appealing to user choosers, our models offer low CO2 emissions and exceptional residual values which make the perfect mix for a company car.”

Following a recent reshuffle within sales at Honda (UK), all aspects of sales operations, including Honda’s fleet sales, now report into Bernard Bradley, who was recently appointed head of sales operations.

“This year is a massive year for Honda hybrids,” said Bradley. “By the end of 2007, we’ll have sold five times as many Civic Hybrids as in 2006. The technology is really taking off – especially in the fleet sector, where businesses want to be seen to be green.”



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