The retro-styled super-mini will be available with a five-year, 500,000km warranty and 24-hour roadside assistance, plus deposit-free finance at E5 per day, about £100 a month, in any specification when it goes on sale in Italy this September.
Although a similar deal has yet to be confirmed for the UK market, the carmaker is looking to standardise this across Europe on the 500, with the possibility of extending similar offers on its entire range in future.
A Fiat spokesperson said this showed the company’s confidence in the quality of its new products, despite its traditional reputation for poor reliability.
UK prices for the new 500 have yet to be announced, but prices for the Italian market are E10,500-14,500 (£7,100-9,800). Like its closest rival the Mini, it will be sold via a bespoke showroom area, showcasing its extensive options list, including nine sets of wheels, 15 interiors and three interior fragrances.
Fiat aims to use the 500 as a platform to demonstrate environmentally friendly technology. The three engines available from launch are Euro5 compliant and the company plans to have the lowest emissions across its range by 2010.
Fiat is also preparing to relaunch its Abarth sporting brand, starting with the introduction of the Grande Punto in September.
Sporting versions of the rest of the Fiat range, including the new 500, will follow soon afterwards.