Meridian renames Yorkshire dealers ‘Vantage’

Meridian Motor Group’s Toyota Centres in Knaresborough, York and Bridlington have been renamed Vantage Toyota.

The re-brand follows the company's purchase of three Toyota Centres in Colne, Blackburn and Preston from the Vantage Group, as reported by AM in March.

The group said uniting all six dealerships under one brand would give it an even stronger foothold in the northern Toyota market.

Mark Robinson, managing director of Meridian, said: “The Vantage name is known and respected in Lancashire. We intend to make the brand even stronger by continuing our own high standards of customer service across both sides of the Pennines under the Vantage name.”

Meridian’s Yorkshire Toyota Centres are now known as: Vantage Toyota – Knaresborough, Vantage Toyota – York and Vantage Toyota – Bridlington.