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Chinese manufacturer targets European launch

Changfeng Motors is looking to follow SAIC into Europe and set up a semi-knock down (SKD) production facility.

Li Jianxian, Changfeng Motors chairman, wouldn’t give any details, but confirmed that Changfeng was now looking at launching in Europe as well as North America, perhaps as early as late 2009.

Changfeng is looking for a partner to assemble the cars in Europe.

At the Detroit Motor Show, two new Changfeng models were unveiled – a new SUV called the Liebao CS7 and a compact MPV called Kylin, styled by Italy’s Pininfarina.

Li said the company wanted to become a global player. “Changfeng must step out of our comfort zone into global competition,” he said. “It is the only way to establish ourselves as a truly global player.”

Both the CS7 and the larger Liebao CS6, shown last year, are now on sale in China, and Li said the company planned to launch two new models every year.

Liebao CS7
Liebao CS7

Chengfeng Kylin
Chengfeng Kylin

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