Unwin has left Kia UK where he was events, promotions and sponsorship manager. He will report to Koelliker UK managing director, Paul Williams, who used to work at Kia as UK managing director before leaving in 2006.
Unwin said: “My experience goes across the marketing mix and a particular strength is launching and developing new brands.
“Joining Koelliker UK is effectively like joining a new company with the opportunity of taking a completely fresh approach with SsangYong, and I’m looking forward to making a big difference.”
Williams said: “I believe that we need to be very focused in targeting particular market segments and users with SsangYong, and that will include taking the product to the customers rather than expecting them to come to us. Nigel’s experience of building brands and outside events is especially relevant.”