Colin Mathieson, formally of fish4cars, has joined JustGoodCars.com as its commercial director.

In his previous role at fish4cars, Mathieson worked closely with dealers, software providers and manufacturers increasing revenues, audience, stock levels, customer numbers and response.

Mathieson said: “I’m delighted to be joining JustGoodCars.com at a time when the market is focusing very clearly on the value, support and quality of response various sites offer them.

“We are very lucky to not only have an audience and stock level growing at record levels, but also to be able allow all sellers in the UK, whether private or trade, exactly what they want at this very challenging time – the unique opportunity to advertise on our network absolutely free!