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Norton back under British ownership

After nearly 15 years of US ownership, Norton is back in British hands.

 

Stuart Garner a UK based businessman and owner of Norton Racing Ltd has bought back all the trademarks and development work relating to the Norton, Manx, Atlas, Commando and Dominator brands.

Garner said: ““This has been a challenging and exciting period for us.

“We are proud to have brought the brands back home and we now intend to focus on re-establishing Norton as a premier motorcycling brand across the World.”

Norton Racing Ltd is currently developing a new rotary engined race bike and now with ownership of the brand, plans are being developed to introduce a new road bike for 2009.

The company has a new 15,000 sq ft factory and office complex at Donington Park and plans to have a strong presence on the track and road.

Garner said: “Our trade marks and brand have incredible strength and value. We will strongly enforce our position as the new owners of these world famous brands and ensure our new partners benefit from a robust protection programme going forward.”

“This is the beginning of a new and exciting era in a brand that was started over 100 years ago by James Lansdowne Norton. It has sustained ups and downs over the years but still stands for performance and excellence. These will be the standards we live by from now on.”

 

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