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Unipart becomes Blackcircles’ preferred parts supplier

Web-based tyre retailer Blackcircles.com has contracted Unipart Automotive as its preferred parts supplier.

Unipart will provide discounted OE matching quality parts for the 1,000 independent workshops in Blackcircles’ nationwide network.

Unipart will also conduct a 10-point quality audit on behalf of the retailer for all workshops, in order to maintain quality of service and build consumer confidence.

Blackcircles is keen to drive motorists to independent garages in order to help them benefit from servicing a wider part of the car parc.

Mike Welch, managing director, said: “In Unipart we are partnering with a proven and trusted name that will enable us to support our garage relationships at a crucial time for the industry. Block Exemption creates an excellent opportunity that will ultimately benefit consumers.

“We are confident that this deal will increase consumer confidence and highlight to the public the benefits of using local independents while educating people about Block Exemption.”

Unipart Automotive marketing director Wendy Williamson added: “This will increase customer satisfaction, generating higher sales for the garages involved.”

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