Renault has launched a new television campaign to support the launch of its Mégane Renaultsport 230 F1 Team R26.

The ad will feature hundreds of parts racing through a factory in competition with each other to be part of the Mégane Renaultsport.

Renault said the ad was targeted towards young, affluent people who are ‘passionate about the thrill of competition’.

The Mégane Renaultsport 230 F1 Team R26 is on sale now priced at £19,860.