The rebrand is intended to better reflect ACVM’s portfolio which includes a range of vehicle leasing products and services.
It has also launched a new programme of service excellence in line with the name change.
An ACVM spokesperson said: “Our people are our strength and the Service Excellence programme is the found-ation upon which our growth ambitions are based. We aim to offer best-in-class service.”
A six-month marketing campaign is currently being rolled out with rebranding of all mailers, launch of the ACVM website, as well as advertising, sponsorship, direct mail and a greater presence at leading industry events.
Hugh Wallace, ACVM managing director, said: “Our new name is a more accurate reflection of the products and services we offer and heralds a new beginning for the business.”
ACVM is the largest dealer-based leasing company in the country, managing a fleet of more than 100,000 vehicles.