The key grade of saloon, ES GT, starts at £20,100 - which includes 17-inch alloy wheels, half-leather seats, cruise control, aero kit, sports suspension and climate control.
EX grades start from £22,250 and come as standard with DVD sat nav, Bluetooth hands free telephone, full leather seats, electric/heated front seats, rear parking camera and a 6CD stereo.
Tom Gardner, Honda head of marketing, said: "The new Accord is more stylish, has an impressive amount of equipment and a high quality interior.
"We know this car can mount a credible challenge to Audi and BMW in those key areas. This announcement shows we can offer that premium experience through our products, at an accessible price."
It launches with three engines - a 2.2 second generation diesel engine and two petrol engines, a 2 litre and a 2.4 litre.
Prices range from £19,250 for 2.0 i-VTEC ES manual to £26,650 for 2.2 i-DTEC EX GT with advanced driver assist system which includes adaptive cruise control and collision mitigation braking system.
The Tourer version of Accord goes on sale on September 1.